After CPM calculator there is calculator which should be used to compare campaigns which are run by CPC or CPM. Is important to know price of your campaigns and which is effective for your marketing. This calculator is super quick so you should use it without worries.
CPM vs CPC Calculator
First Campaign statistics
Total Cost:Total Impressions:
Total Clicks:
Second Campaign statistics
Total Cost:Total Impressions:
Total Clicks:
Problems with comparing campaigns
Important for you is to know that CPC and CPM are used in different types of campaigns. CPC are used in “performance” campaigns when you pay for clicks and traffic and CPM campaigns are usually more brand campaigns when you show you display banners. So this two campaigns could have different target. So is need to keep in mind to compare only campaigns which have same goal. Same problems could you have with measurement effectivity of both campaigns.
